Edgar Berlanga Plans Mainstream Takeover With Dana White

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“Dana made UFC a brand,” Berlanga mentioned to TMZ Sport. “He understands how to market. He understands how to build fighters. He understands fighters that’s superstars.”
Berlanga mentioned Dana’s method goes past what occurs on combat evening and focuses on constructing a fighter’s profile exterior the ring as properly.
The unbeaten Brooklyn native mentioned his job is to maintain profitable and producing knockouts whereas permitting his profile to develop into different areas of leisure.

“I said, ‘Yo, Dana, man, I’m going to do my job,’” Berlanga mentioned. “I’mma win. I’mma look good. I’mma catch these knockouts and continue to build my brand.”
Berlanga believes increasing his identify past boxing is important to maximizing his profession.
“That’s very important for us,” he mentioned. “That brings in much more money, much more eyes, and it just makes you whole.”
The 28-year-old additionally revealed he has ambitions exterior the ring. He mentioned he enjoys skilled wrestling and appearing, including that he was initially set to look in Creed III earlier than a torn biceps pressured him to endure surgical procedure and price him the position.
Berlanga even floated the potential for finally making a WWE look, saying that turning into a crossover entertainer suits the long-term imaginative and prescient he has for his profession.

Edgar’s model received’t be rebuilt by knocking over one other sequence of fastidiously chosen opponents. That’s the trail Top Rank took throughout the early years of his profession, matching him in opposition to modest opposition whereas selling his first-round knockout streak. The method generated hype, however many followers questioned the standard of the competitors, and people questions resurfaced when Berlanga started dealing with world-class opponents.
If Dana White needs Berlanga to turn into a mainstream attraction, the long-term reply is unlikely to be extra “tomato cans.” Mainstream stars in fight sports activities are usually constructed by defeating credible opponents in significant fights. If Zuffa leans too closely on protecting matchmaking, it dangers recreating the identical formulation that critics say restricted Berlanga’s credibility within the first place.

Tom Galm is a boxing journalist who has coated the worldwide combat panorama since 2014, specializing in heavyweight evaluation, business tendencies, and fighter psychology.